ART DIRECTOR
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Love Our Water
project:
Brand identity and launch campaign
my responsibilities:
– Naming the initiative
– Development of strategy
– Brainstorming marketing tactics
– Logo and brand design
– Illustrating design elements
– Lead designer of initial design
– Art direction of subsequent design
The task was to introduce this clean-water initiative to a tri-city region. It was a two-part challenge: educating residents about the significance of thoughtful stormwater management and emphasizing the financial incentives to do so. The project required a complete new brand design and rollout plan. To succeed, it was critical to understand the demographic sector most likely to participate and then figure out creative ways to reach them.
This campaign was incredibly successful! Participation tripled the client's expectations in the year post-rebrand and campaign rollout.
