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Palace Saloon

project:

Logo design and brand identity

my responsibilities:

– Account management
– Grand re-opening strategy
– Logo design
– Brand development: establishing voice and color palette
– Headline copywriting
– Designing menu templates and social media assets

New owners recently took over a local bar and restaurant, sparking their interest in delving into its rich history. Their research revealed that the building boasts the distinction of being the town's inaugural bar, with roots tracing back to the late 1800s. Eager to honor this legacy, they sought a revitalized brand to unveil during a grand reopening that would appeal to both local loyalists and out-of-towners.

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