ART DIRECTOR
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Grand Mound Organics
project:
Product launch campaign
my responsibilities:
– Account management
– Conducting discovery sessions
– Campaign development
– Establishing voice and color palette
– Headline development
– Collaborating with copywriter
– Targeted-demographic strategies
– Designing print, digital, and retail assets
– Packaging design
– Art direction
The #1 challenge was making worm poop marketable for this new company. The client needed a comprehensive strategy for launching the client's new product to both garden center purchasers, garden center staff, and consumers. Tailored approaches to engage with each demographic were a must. They requested the complete design package for their new brand and determined it would take the right balance of education, bold messaging, and humor.
