ART DIRECTOR
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
John Deere
project:
Attractions marketing initiatives
my responsibilities:
– Overall strategy development
– Planning sessions with client
– Design of campaign elements
– Passport rollout plan
– Curriculum rollout plan
– Directing onsite photoshoots
– Art directing subsequent design
The goal of this project was clear: to attract foot traffic to John Deere’s three publicly accessible attractions. With distinct visitor demographics including brand loyalists, families, and school groups, it was evident that the initiative would be extensive, requiring multiple purposeful mini-campaigns.
The initiative was extremely successful, resulting in an increase in attendance of nearly 65% within just one year!
