ART DIRECTOR
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Carnegie Stout Public Library
project:
Awareness campaign
my responsibilities:
– Campaign development
– Establishing voice and color palette
– Collaborating with a copywriter
– Targeted-demographic strategies
– Designing print, digital, and non-traditional assets
– Art direction
Our local library goes above and beyond, breaking traditional ideas of a library's offerings. Unfortunately, most of the community had no idea what they were missing at their local library. They were looking for a campaign that focuses on the variety of offerings at the library. The challenge was that the targeted demographic encompassed everyone. The campaign would require careful communication directed towards targeted audiences via strategically chosen mediums.
